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How People Use The Internet
When it comes to how people use the Internet, around these parts, we tend to be slightly obsessed. We care a lot about geeky things like user experience, search behavior, mobile technology and, of...
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Mobile Marketing: Understanding How People Use Smartphones
Mobile is huge—and getting bigger by the day. You’ve likely implemented—or are at least planning—a mobile marketing strategy as part of your overall integrated marketing strategy. Right? And what’s...
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New Scale Determines Personality From Facebook Use
Scroll through anyone’s Facebook page and you’ll soon get a sense of what they like (and don’t like), biographical info and other details. Maybe you, like me, are friends with chronic over-sharers. Or...
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Webinar: Use Facebook Data for User Insights and Research
Sure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including...
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Report: What Motivates B2B Tech Buyers
If you’ve got a product or service to sell, knowing what motivates your buyers to make purchases is a big part of your long-term financial success. And like any consumer, when it comes to tech products...
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Report: More Marketers Invest In Data-Driven Efforts
Most marketers collect some form of data throughout the duration of a campaign or client work, but do they actually use it? The answer is a resounding “yes” after looking at a report from data...
View Article6 Key Insights to Make Your Content Marketing More Effective (From Research)
Care to guess what’s the most commonly used tactic for lead generation by B2B marketers? What these marketers view as their most effective lead gen tactic? Where they plan to increase spending the most...
View ArticleThe Surprising Ways Marketers Are Using Event Data (Research)
Marketers are collecting a lot more than just leads and using event data for a surprising range of purposes beyond just serving up better content and snacks.
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